On desktop, Google shows 600 pixels of title tags. Google does not set a character limit, but for estimation, results tend to show the first 50–60 characters of a title tag.
Google frequently changes the pixel length of meta descriptions. We keep our tool as up-to-date as possible, so your meta remains optimized. In 2025, the meta description length is 920 pixels, equating to about 158 characters on average. Instead of cutting to characters, Google truncates long descriptions to the nearest whole word and adds an ellipsis.
This varies depending on the device:
For the best results, aim for between 120 and 158 characters. This will give you the best-looking description across all devices and will not be cut off. Remember, Google sometimes allows exceptions for descriptions longer than 160 characters, but it’s better to be safe than sorry.
Include the keywords you want to target, as these will appear in bold in the description if the searcher types them. Make your description informative, eye-catching, and engaging.
It’s a lot to squeeze into fewer characters than a Tweet, but you can do it. We believe in you!
Title tags are a major ranking factor in SEO. They help search engines understand what your website’s page or blog post is about. Google needs to know what your page is about to serve it to a searcher. So, the takeaway here is – don’t rush them and consider them carefully!
As of 2021, Google altered websites’ title tags. If it doesn’t like what you’ve set, it can chop bits off and even replace them entirely. But don’t panic – here are a few newer best practice rules to consider: